Whats New @ BB Branded  | Create Your Badge

Lifted Research Group, most commonly known as L-R-G, is an Orange County based clothing brand headed by Jonas Bevacqua and Robert Wright. L-R-G produces clothing and accessories, and also has been known to develop a broad range of products including electronic accessories, extreme vehicles, outdoor equipment including sporting goods and more . The company is also involved in the promotion of underground recording artists and sponsors a skateboarding team. Entrepreneur Magazine ranked the company at #5 on its 2007 Hot 500 list of fastest-growing companies and reported its 2006 sales figures at an estimated $150 million.

Overview

LRG focuses primarily on the design, production, and marketing of streetwear clothing and accessories.

The independent clothing company has branded the modern hip-hop generation,[citation needed] being worn by hip-hop celebrities Kanye West and Lupe Fiasco. The LRG brand has consistently reinvented itself and influenced the direction of the Hip Hop clothing world.[citation needed] The company also supports independent, underground, and lesser-known recording artists in the skateboarding and hip-hop cultures through the release of compilation CDs. Artists featured include The Grouch, Living Legends, 9th Wonder, Bun B, Jdogg the killa, Bay Area Outfit, T.I., Kanye West, Big Sean, Raekwon, Pete Rock, Planet Asia, Lil' Bug, J-Meeks, Sound Tribe Sector 9, Strong Arm Steady, Wale, DL Incognito, Petey Puff, B.o.B., Outasight, Kidz in the Hall, and Blu among others. It first began as a line for men, but now also caters to women and children.

History

Lifted Research Group was founded in 1999 by Jonas Bevacqua and Robert Wright. Wright brought extensive experience in the streetwear industry to L-R-G, having worked with such companies as Quicksilver, O'Neill, and Katin during an eight-year span. He also contributed the resources to create the company's initial samples and patterns. Bevacqua also raised the initial start-up capital from friends of his adopted father who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in San Diego, California... The company became profitable by 2002, and made its first $1 million in 2000.

In late 2005, L-R-G announced their new women's clothing line, called Luxirie. Luxirie which targets the 18- to 30-year-old women's group. Designs from the label cover six themes, ranging from Western to military, and include such signature items as a pair of crystal-covered jeans. The label launched in the United States and Canada in fall 2006.

Also in fall 2006, wireless provider T-Mobile launched a limited edition Sidekick III designed by L-R-G. It was equipped with the same technical features as the Sidekick III and sported a green-on-green theme that made liberal use of L-R-G's logo. After a production run of 10,000 units, T-Mobile's website reports that it is sold out.

Source:http://en.wikipedia.org/wiki/LRG_clothing