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Whats New @ BB Branded | Create Your Badge
Fila is one of the world's largest sportswear manufacturing companies. Founded in 1911 in Italy, Fila has been owned and operated from South Korea since a takeover in 2007. Headed by chairman and CEO Yoon-Soo Yoon, Fila now has offices in 11 countries worldwide. HistoryFila was created in Biella, Piedmont, by the Fila brothers in 1911. It originally started by making clothing for the people of the Italian Alps, now manufacturing sportswear for men, women, kids and athletes. The company's primary product was originally underwear, before moving into sportswear in the 1970s, initially with the endorsement of tennis player Björn Borg. The original Italian ownership Holding di Partecipazioni sold the company to US hedge fund Cerberus Capital Management in 2003, after the company over-committed itself to expensive athletic endorsements, at a time when margins were under pressure. Cerberus owned Fila through holding company Sports Brands International, which owned and operated all Fila businesses around the world with the exception of Fila Korea, which was a separate company operating the brand under licence. In January 2007, the global Fila brand and all its international subsidiaries were acquired by Fila Korea from SBI, which made it the largest South Korean sportswear company. Fila Korea currently holds all of the rights to the worldwide use of footwear and apparel brands of the parent firm. In 2009, ANTA Sports acquired the rights to use the brand in China (the company "Full Prospect"), from Belle International, Fila Korea still owned 15% shares of the joint venture company "Full Prospect" . ApparelMenThe men's Fila line of sportswear include apparel for such sports as tennis, running, men's training, basketball, golf, swimming, and Fila's own line of vintage apparel. WomenThe women's Fila line of sportswear include apparel for such sports as tennis, running, cross training, golf, swimming, and Fila's own line of vintage apparel. KidsFila has everyday day footwear for children of all ages, from infants to youth. Source: http://en.wikipedia.org/wiki/Fila (company) |
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